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Global Business in Local Culture - The Impact of Embedded Multinational Enterprises
von: Philipp Aerni
Springer-Verlag, 2018
ISBN: 9783030037987 , 132 Seiten
Format: PDF, Online Lesen
Kopierschutz: Wasserzeichen
Preis: 58,84 EUR
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Preface
6
Contents
11
Acronyms
14
1 Introduction
16
1.1 Karl Polanyi’s Influence in the Globalization Debate of the 21st Century
18
1.2 The Bipolar Mindset in Academia, Civil Society and Government
19
1.3 Acknowledging the Value of Companies Committed to ‘Principled Embeddedness’
21
1.4 When MNEs Become Part of the Solution Rather Than Part of the Problem
23
1.5 Of Myths and Movements
24
2 Societal Foundations of Economic Development
27
2.1 Polanyi as the Common Denominator of Post-structuralism and Neoclassical Economics
28
2.2 No Such Thing as a ‘Globalization Paradox’
28
2.3 Polanyi as ‘Intellectual Guide’ in Economics and Anthropology
32
3 Neoliberalism: A Mythical and Meaningful Term Devoid of Any Deep Thought
34
3.1 Did the Rent-Seeking Economy of Feudalism Serve the Needs of the People?
35
3.2 The Enclosure Movement in the UK as the Beginning of Industrial Agriculture
36
3.3 Blaming Agricultural Trade Has Never Solved Any Food Security Problem
37
3.4 Fernand Braudel’s Criticism of Polanyi’s Interpretation of History
38
3.5 Why Polanyi’s Bipolar Framing Finds Fertile Ground
39
4 The Impact of Popular Stereotypes in Academic Research and Public Policy
42
4.1 Echo Chambers: The Attack on Democracy from Within
43
4.2 Embedded Liberalism: A Flawed Concept
44
4.2.1 The Artificial Separation of the ‘Authentic’ Local from the ‘Generic’ Global Product
45
4.2.2 Governments as the Blameless Defenders Against Careless Big Business
46
4.2.3 Why More Regulation Does not Lead to More Public Trust: The Case of GMOs
47
4.2.4 Self-Regulation in Industry as a Base for Subsequent Government Regulation
48
4.2.5 Why the Ruggie Framework May Not Be Harmless
48
4.3 Indigenous Communities as Projection Screens for Preserved Cultural Embeddedness
49
4.3.1 How the Indian Chipko Movement Became a Symbol of NIMBY Environmentalism
51
4.3.2 Myths Embodied in Scientific Models that Guide Academic Research
54
4.3.3 ‘Epistemic Brokers’ in Postmaterial Societies: The Case of Vandana Shiva
56
4.3.4 Cultural Appropriation and Denial of Local Agency
59
4.3.5 The Temptation in Academia to Uncritically Embrace Environmental Narratives
61
5 The New Understanding of the Term ‘Embeddedness’ in Economic Sociology
63
5.1 The Moral Dimension of Entrepreneurship
64
5.2 Embeddedness as a Way to Address Three Major Coordination Problems
64
5.3 Value as a Coordination Problem
65
5.4 Competition as a Coordination Problem
66
5.5 Cooperation as a Coordination Problem
68
5.6 Embeddedness in the Context of Economic Complexity
70
6 Economic Globalization as a “Disembedding” Force?
72
6.1 Why Disembedding Traditional Structures May Help Outsiders
73
6.2 Disembedding Post-Colonial Structures
74
6.3 How FDI Contributed to Catch-up Growth and Economic Empowerment
75
6.4 ‘Knowledge’, an Underused Resource in Efforts to Cope with Environmental Challenges
77
6.5 The Failure of Foreign Aid to Empower Local Entrepreneurs Through Economic Integration
78
6.5.1 Self-Serving Nature of Swiss Sustainable Trade Promotion and Development Research
79
6.5.2 How the Anti-business Rhetoric of Epistemic Brokers Supports Incumbents
82
6.5.3 Local Growth-Oriented Entrepreneurs as Drivers of Economic Integration
82
7 Embedded MNEs and Their Contribution to Sustainable Change
84
7.1 Coping with Business Coordination Problems Through a Strategy of ‘Principled Embeddedness’
85
7.2 The UNGP and Its Potential Conflict with Principled Embeddedness
86
7.3 The Role of Subsidiaries of MNEs in Developing Countries
87
7.4 Selected Cases of ‘Principled Embeddedness’ of Subsidiaries of MNEs
88
7.4.1 Nestlé Philippines: An Locally Embedded Company
89
7.4.2 Syngenta’s Contribution to Capacity Development for Agricultural Innovation
90
7.4.3 Bata Shoes: Creating Welfare by Taking Rather Than Avoiding Risk
92
7.4.4 The Responsible Entrepreneur and the Selfless Communist
94
7.4.5 Chiquita: A Pioneer in Sustainable Banana Production with a Legacy Problem
95
7.4.6 The Problem with Business to Consumer Labels in Agriculture
97
7.5 Embeddedness and Its Link to Sustainability and Corporate Responsibility
98
8 Development Cooperation as a Catalyst for Sustainable Long-Term FDI
100
8.1 How Development Assistance (DA) Could Encourage Foreign Direct Investment (FDI)
102
8.1.1 Sourcing Ingredients for Beer Production in Uganda
103
8.1.2 Empowering Pastoralists Through Business Development in Kenya
104
8.1.3 Enabling Access to Finance: The Case of Vodafone
105
8.2 Lessons Learned from Public-Private Partnerships (PPPs)
107
9 Concluding Remarks
109
References
121