Strategic Management. Industry Analysis, Strategic Drift and Re-Strategizing

Research Paper (undergraduate) from the year 2015 in the subject Business economics - Business Management, Corporate Governance, grade: 61, Cardiff Metropolitan University, course: Masters in Business Administration, language: English, abstract: This term paper deals with the strategic management of the company Marks and Spencer which has become a leading British retail icon since its conception more than a hundred years ago. The book deals in the first part with the company profile, the industry evolution, the current strategic position. The second part contains an industry analysis and market failures. It ends with re-strategizing.

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