The Banking Industry and Effective Strategic Management - Examples from the US and German Banking Industries

Essay from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: 1, University of Applied Sciences Worms (International Business Administration and Foreign Trade), course: Strategic Management, language: English, abstract: This short study provides a brief comparative analysis of Deutsche Bank and Bank of America through strategic management. Generally, banks are involved in the most volatile and uncertain business world. Banking history suggests, that banks suffered enormous losses due to lack of proper strategic management. Beltratti and Stulz (2009) observed poor and flexible management, and very low risk appetite which caused banks serious liquidity and financial issues. Banks are recommended to have strict management, and high-risk appetite in order to avoid any possible negative financial consequences. In banking industry, proper strategic management and its application and implementation is very important and integral.