The corporate strategy of Qantas Airways. A case study

Essay from the year 2014 in the subject Business economics - Operations Research, grade: A, La Trobe University Melbourne, language: English, abstract: This essay aims to analyze the current strategic situation facing Qantas. First, main issues Qantas faces in it's internal and external environments are identified. Then, the focus is on the key competitive considerations Qantas has to address in it's domestic strategy. As a result, the analysis identifies what has Qantas handled well from a strategic point of view, and what could it have done differently or better.